CULTURAL IDEAS
- Image significance
- Entrepreneurship
- Working Style
The main colors, black gray and dark red, highlight Pele Group’s profound cultural orientation, noble but fashionable, prudent but enthusiastic.
The reverse of the last letter “e” fills the whole logo with the best wish that everything comes to a good end. It’s exactly such supreme pursuit that represents the true spirit of Pele Group’s continuous progress.
Noble character: fine character and morals represent the highest manifestation of humanity and the crystal of noble soul and can reveal human’s value to the most extent. It is more important for a member of Pele Group to develop his/her noble behaviors and beautiful heart than show his/her wisdom, innovation, EQ and passion. We aim to cultivate our noble character and purify the world by “moral blood” and thus make Pele clean and beautiful. A healthy, just, ordered and warm Pele Group will be born as we expect.
Excellent qualities: Pele’s strength comes out from the quality which is the top priority. We strive to create the elegant and distinctive corporate culture that aims at the continuous improvement, cohesive team and core competitiveness promotion, develop the profound, open-minded, solid, original and flexible management idea focusing on benefit and essence and make breakthroughs, from individual combat to alliance between giants, from a civil and commercial property developer to an urban operation enterprise and from an industrial corporate to a capital group. We use the cultural strength to facilitate the brand establishment so as to build an international, diversified group with high quality.
Well-known brand: building a brand or even a well-known brand has grown up to a consensus for Pele people in market competition, since brand is regarded as the intangible asset for premium and added value and a mark in hearts of the enterprise (subject) and the customers (receivers). The real sense of brand building falls on creating not only more economic benefits for the company but also the social effect. Pele people have to contribute enormous manpower and materials and even long-term industrial cultivation from generations to transforming the high quality of the products, perfect after-sale service, good product image, nice cultural value and excellent management to beautiful memory and emotion, evaluation and cognition in customer’s or users’ heart.
Excellent qualities: Pele’s strength comes out from the quality which is the top priority. We strive to create the elegant and distinctive corporate culture that aims at the continuous improvement, cohesive team and core competitiveness promotion, develop the profound, open-minded, solid, original and flexible management idea focusing on benefit and essence and make breakthroughs, from individual combat to alliance between giants, from a civil and commercial property developer to an urban operation enterprise and from an industrial corporate to a capital group. We use the cultural strength to facilitate the brand establishment so as to build an international, diversified group with high quality.
Well-known brand: building a brand or even a well-known brand has grown up to a consensus for Pele people in market competition, since brand is regarded as the intangible asset for premium and added value and a mark in hearts of the enterprise (subject) and the customers (receivers). The real sense of brand building falls on creating not only more economic benefits for the company but also the social effect. Pele people have to contribute enormous manpower and materials and even long-term industrial cultivation from generations to transforming the high quality of the products, perfect after-sale service, good product image, nice cultural value and excellent management to beautiful memory and emotion, evaluation and cognition in customer’s or users’ heart.
United struggle: a Pele employer, who can pinpoint his/her role in the team, consciously obey the teamwork and consider the team’s success as the objective to exert his/her individual talent, must be someone full of cooperative passion and self-control and willing to gain success with colleagues. A Pele employer shall be brave, ambitious, indomitable, promising and precipitant. We will face up to difficulty and never shrink, face challenge with ease and never give up, grasp the opportunity and transcend ourselves and fight against the setback with indomitable and increasingly stronger will.
Dedication: a job or a post is the fundamental guarantee for people’s living and development; meanwhile, a post is also necessary for social existence and development. Dedication to work, as the general spirit of utter devotion, is essential for both individual and social existence and development. Pele people should apply ourselves to work and carry forward the selfless spirits that we will be loyal to the career and the post. We should love and dig into our own work with awe, concentration, responsible spirit, full energy and no excuse and strive to make extraordinary achievements at the ordinary post and great contributions to the company and the society with firm will and tough spirits.
Learning innovation: learning is the source for employers’ survival and development. Pele people should build the learning concept of working as learning, learning as working, learning as living and lifelong learning, regard learning as a eternal theme, make it an interest, habit and demand, and equip ourselves with ceaseless new thinking, ideas and creativity. Pele’s vitality is attributed to innovation. Pele people should break up the convention and step on a new road, be brave in exploring something innovative and different and turn challenge and pressure to opportunity and impetus, expectation and goals to the reality with great efforts.
Move with the times: it requires Pele people to possess a sense of urgency, a high-spirited, striving mental state and the ambition and ability that to do all we can to catch up others and revitalize Pele Group, and to follow the advancement of the society and times. That means we not only need to keep the same pace with our times to correctly reflect the theme and essence of the times, but also have a foresight to seize the trend of the times and the world and then, standing at the forefront of the times development and the world trend, integrate ourselves to the society, face the world with a generous and open mind and make full use of the resources, including all possible cooperation, to avoid dropping behind and even being eliminated.
Pursuit of excellence: Pele aims for “eternality”, not only a long-lasting survival, but beyond survival, creating something that could be forever remembered by the society and history. Pele people are in position to and in duty to keep a aggressive heart, be able to overcome all obstacles and pursue more and greater success and excellence, transcend ourselves, and connect our lives with the Group’s and the country’ s destiny. The road ahead will be long and our climb will be steep. Let the brilliance of our lives be shown by forging and rise; let the splendor of our lives be experienced in the pursuit of excellence.
Dedication: a job or a post is the fundamental guarantee for people’s living and development; meanwhile, a post is also necessary for social existence and development. Dedication to work, as the general spirit of utter devotion, is essential for both individual and social existence and development. Pele people should apply ourselves to work and carry forward the selfless spirits that we will be loyal to the career and the post. We should love and dig into our own work with awe, concentration, responsible spirit, full energy and no excuse and strive to make extraordinary achievements at the ordinary post and great contributions to the company and the society with firm will and tough spirits.
Learning innovation: learning is the source for employers’ survival and development. Pele people should build the learning concept of working as learning, learning as working, learning as living and lifelong learning, regard learning as a eternal theme, make it an interest, habit and demand, and equip ourselves with ceaseless new thinking, ideas and creativity. Pele’s vitality is attributed to innovation. Pele people should break up the convention and step on a new road, be brave in exploring something innovative and different and turn challenge and pressure to opportunity and impetus, expectation and goals to the reality with great efforts.
Move with the times: it requires Pele people to possess a sense of urgency, a high-spirited, striving mental state and the ambition and ability that to do all we can to catch up others and revitalize Pele Group, and to follow the advancement of the society and times. That means we not only need to keep the same pace with our times to correctly reflect the theme and essence of the times, but also have a foresight to seize the trend of the times and the world and then, standing at the forefront of the times development and the world trend, integrate ourselves to the society, face the world with a generous and open mind and make full use of the resources, including all possible cooperation, to avoid dropping behind and even being eliminated.
Pursuit of excellence: Pele aims for “eternality”, not only a long-lasting survival, but beyond survival, creating something that could be forever remembered by the society and history. Pele people are in position to and in duty to keep a aggressive heart, be able to overcome all obstacles and pursue more and greater success and excellence, transcend ourselves, and connect our lives with the Group’s and the country’ s destiny. The road ahead will be long and our climb will be steep. Let the brilliance of our lives be shown by forging and rise; let the splendor of our lives be experienced in the pursuit of excellence.
The main colors, black gray and dark red, highlight Pele Group’s profound cultural orientation, noble but fashionable, prudent but enthusiastic.
The reverse of the last letter “e” fills the whole logo with the best wish that everything comes to a good end. It’s exactly such supreme pursuit that represents the true spirit of Pele Group’s continuous progress.
Noble character: fine character and morals represent the highest manifestation of humanity and the crystal of noble soul and can reveal human’s value to the most extent. It is more important for a member of Pele Group to develop his/her noble behaviors and beautiful heart than show his/her wisdom, innovation, EQ and passion. We aim to cultivate our noble character and purify the world by “moral blood” and thus make Pele clean and beautiful. A healthy, just, ordered and warm Pele Group will be born as we expect.
Excellent qualities: Pele’s strength comes out from the quality which is the top priority. We strive to create the elegant and distinctive corporate culture that aims at the continuous improvement, cohesive team and core competitiveness promotion, develop the profound, open-minded, solid, original and flexible management idea focusing on benefit and essence and make breakthroughs, from individual combat to alliance between giants, from a civil and commercial property developer to an urban operation enterprise and from an industrial corporate to a capital group. We use the cultural strength to facilitate the brand establishment so as to build an international, diversified group with high quality.
Well-known brand: building a brand or even a well-known brand has grown up to a consensus for Pele people in market competition, since brand is regarded as the intangible asset for premium and added value and a mark in hearts of the enterprise (subject) and the customers (receivers). The real sense of brand building falls on creating not only more economic benefits for the company but also the social effect. Pele people have to contribute enormous manpower and materials and even long-term industrial cultivation from generations to transforming the high quality of the products, perfect after-sale service, good product image, nice cultural value and excellent management to beautiful memory and emotion, evaluation and cognition in customer’s or users’ heart.
Excellent qualities: Pele’s strength comes out from the quality which is the top priority. We strive to create the elegant and distinctive corporate culture that aims at the continuous improvement, cohesive team and core competitiveness promotion, develop the profound, open-minded, solid, original and flexible management idea focusing on benefit and essence and make breakthroughs, from individual combat to alliance between giants, from a civil and commercial property developer to an urban operation enterprise and from an industrial corporate to a capital group. We use the cultural strength to facilitate the brand establishment so as to build an international, diversified group with high quality.
Well-known brand: building a brand or even a well-known brand has grown up to a consensus for Pele people in market competition, since brand is regarded as the intangible asset for premium and added value and a mark in hearts of the enterprise (subject) and the customers (receivers). The real sense of brand building falls on creating not only more economic benefits for the company but also the social effect. Pele people have to contribute enormous manpower and materials and even long-term industrial cultivation from generations to transforming the high quality of the products, perfect after-sale service, good product image, nice cultural value and excellent management to beautiful memory and emotion, evaluation and cognition in customer’s or users’ heart.
United struggle: a Pele employer, who can pinpoint his/her role in the team, consciously obey the teamwork and consider the team’s success as the objective to exert his/her individual talent, must be someone full of cooperative passion and self-control and willing to gain success with colleagues. A Pele employer shall be brave, ambitious, indomitable, promising and precipitant. We will face up to difficulty and never shrink, face challenge with ease and never give up, grasp the opportunity and transcend ourselves and fight against the setback with indomitable and increasingly stronger will.
Dedication: a job or a post is the fundamental guarantee for people’s living and development; meanwhile, a post is also necessary for social existence and development. Dedication to work, as the general spirit of utter devotion, is essential for both individual and social existence and development. Pele people should apply ourselves to work and carry forward the selfless spirits that we will be loyal to the career and the post. We should love and dig into our own work with awe, concentration, responsible spirit, full energy and no excuse and strive to make extraordinary achievements at the ordinary post and great contributions to the company and the society with firm will and tough spirits.
Learning innovation: learning is the source for employers’ survival and development. Pele people should build the learning concept of working as learning, learning as working, learning as living and lifelong learning, regard learning as a eternal theme, make it an interest, habit and demand, and equip ourselves with ceaseless new thinking, ideas and creativity. Pele’s vitality is attributed to innovation. Pele people should break up the convention and step on a new road, be brave in exploring something innovative and different and turn challenge and pressure to opportunity and impetus, expectation and goals to the reality with great efforts.
Move with the times: it requires Pele people to possess a sense of urgency, a high-spirited, striving mental state and the ambition and ability that to do all we can to catch up others and revitalize Pele Group, and to follow the advancement of the society and times. That means we not only need to keep the same pace with our times to correctly reflect the theme and essence of the times, but also have a foresight to seize the trend of the times and the world and then, standing at the forefront of the times development and the world trend, integrate ourselves to the society, face the world with a generous and open mind and make full use of the resources, including all possible cooperation, to avoid dropping behind and even being eliminated.
Pursuit of excellence: Pele aims for “eternality”, not only a long-lasting survival, but beyond survival, creating something that could be forever remembered by the society and history. Pele people are in position to and in duty to keep a aggressive heart, be able to overcome all obstacles and pursue more and greater success and excellence, transcend ourselves, and connect our lives with the Group’s and the country’ s destiny. The road ahead will be long and our climb will be steep. Let the brilliance of our lives be shown by forging and rise; let the splendor of our lives be experienced in the pursuit of excellence.
Dedication: a job or a post is the fundamental guarantee for people’s living and development; meanwhile, a post is also necessary for social existence and development. Dedication to work, as the general spirit of utter devotion, is essential for both individual and social existence and development. Pele people should apply ourselves to work and carry forward the selfless spirits that we will be loyal to the career and the post. We should love and dig into our own work with awe, concentration, responsible spirit, full energy and no excuse and strive to make extraordinary achievements at the ordinary post and great contributions to the company and the society with firm will and tough spirits.
Learning innovation: learning is the source for employers’ survival and development. Pele people should build the learning concept of working as learning, learning as working, learning as living and lifelong learning, regard learning as a eternal theme, make it an interest, habit and demand, and equip ourselves with ceaseless new thinking, ideas and creativity. Pele’s vitality is attributed to innovation. Pele people should break up the convention and step on a new road, be brave in exploring something innovative and different and turn challenge and pressure to opportunity and impetus, expectation and goals to the reality with great efforts.
Move with the times: it requires Pele people to possess a sense of urgency, a high-spirited, striving mental state and the ambition and ability that to do all we can to catch up others and revitalize Pele Group, and to follow the advancement of the society and times. That means we not only need to keep the same pace with our times to correctly reflect the theme and essence of the times, but also have a foresight to seize the trend of the times and the world and then, standing at the forefront of the times development and the world trend, integrate ourselves to the society, face the world with a generous and open mind and make full use of the resources, including all possible cooperation, to avoid dropping behind and even being eliminated.
Pursuit of excellence: Pele aims for “eternality”, not only a long-lasting survival, but beyond survival, creating something that could be forever remembered by the society and history. Pele people are in position to and in duty to keep a aggressive heart, be able to overcome all obstacles and pursue more and greater success and excellence, transcend ourselves, and connect our lives with the Group’s and the country’ s destiny. The road ahead will be long and our climb will be steep. Let the brilliance of our lives be shown by forging and rise; let the splendor of our lives be experienced in the pursuit of excellence.
HEALTH PROMOTION
Heath promotion is a persistent process, an eternal cause, difficult to be quantized. It requires a fairly long period to be built and cultivated, and there is no instant effect. Heath promotion requires the joint participation of the whole society. As a cell of the society, an enterprise has an obligation to respond to the call from the government to actively develop health promotion activities and create a healthy organization. What’s more important, the health promotion activities carried out by enterprises can drive and influence the staff and their families, the community and even the whole society, which will not only bring real profits and huge intangible assets, but also make healthy contribution to the integrated development of career. Ultimately it will bring the “big health” to the whole society, which is the best reflection of our enterprises focusing on social responsibilities.
In February 2008, Pele Group was the first to join the National Health Promotion Action in Yuhang District, Hangzhou. In early 2009, Pele Group won the title of Hangzhou Healthy Organization, and was elected as vice president unit of Yuhang District Health Promotion Association. In 2010, Pele Group funded the Association to carry out the study of the “Health Promoting Soft Science Research Project" and began to take responsibility for compiling the "Health Enterprise Evaluation System". In 2010, the Health Education Research Institute of East China settled in Pele Group. Pele group has been boosting the health promotion career with its own practical action.
Pele Group proposes eight standards for building a “healthy enterprise”:
I. To support the leadership of the Communist Party of China, adhere to the socialism with Chinese characteristics;
II. To operate according to the law, pay taxes according to tax law;
III. The enterprise should have a scientific management system, and good operating benefits;
IV. To take social responsibility and help alleviate the poverty, enthusiastic about social welfare undertakings;
V. To care for employees, safeguard the legitimate rights and interests of employees, provide employees with a good environment for working, living and learning, care and advocate staff physical and mental health;
VI. To provide qualified products for consumers, safeguard the legitimate rights and interests of consumers;
VII. To possess a good corporate culture and corporate image, create a learning-oriented enterprise with high-quality staff;
VIII. Organizations such as Party, Trade Unions, Communist Youth League and Women's Association carry out their work excellently.
In February 2008, Pele Group was the first to join the National Health Promotion Action in Yuhang District, Hangzhou. In early 2009, Pele Group won the title of Hangzhou Healthy Organization, and was elected as vice president unit of Yuhang District Health Promotion Association. In 2010, Pele Group funded the Association to carry out the study of the “Health Promoting Soft Science Research Project" and began to take responsibility for compiling the "Health Enterprise Evaluation System". In 2010, the Health Education Research Institute of East China settled in Pele Group. Pele group has been boosting the health promotion career with its own practical action.
Pele Group proposes eight standards for building a “healthy enterprise”:
I. To support the leadership of the Communist Party of China, adhere to the socialism with Chinese characteristics;
II. To operate according to the law, pay taxes according to tax law;
III. The enterprise should have a scientific management system, and good operating benefits;
IV. To take social responsibility and help alleviate the poverty, enthusiastic about social welfare undertakings;
V. To care for employees, safeguard the legitimate rights and interests of employees, provide employees with a good environment for working, living and learning, care and advocate staff physical and mental health;
VI. To provide qualified products for consumers, safeguard the legitimate rights and interests of consumers;
VII. To possess a good corporate culture and corporate image, create a learning-oriented enterprise with high-quality staff;
VIII. Organizations such as Party, Trade Unions, Communist Youth League and Women's Association carry out their work excellently.
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What does social responsibility mean? Social responsibility is the responsibility for the society, family and individuals, as well as for everything, combined with universal love and harmony.
While developing high-quality real estates and relevant industries and promoting the city construction, Pele is also actively engaged in social public welfare and social repayment. In the past decade, it has invested accumulatively over RMB 60 million Yuan in public welfare for non-profit charity, education support, social culture, public services and infrastructure improvements, including about RMB 10 million Yuan to support social infrastructure construction projects like rebuilding of bridges in danger; 10 million to develop the China Bamboo City of Hangzhou in Baizhang Town, which is deemed the key popular project leading undeveloped areas and peasants to get rid of poverty; undertaking the construction the teachers and students apartments and dining hall and supply structures for the state-level key vocational high school—Linpin Vocational High School and the provincial first-rated kindergarten-Guotai kindergarten and such key educational engineering, making great contributions to the development of local educational career promotion; assuming part of the expenses of the policy-oriented rural housing insurance and insurance expenses of all poor households and low-income families in Yuhang District; undertaking to establish the “Education Assistance Foundation for Impoverished College Students” in Suide County of Shaanxi province; taking on to support the Eighth National Disabled Games, city landscape engineering in Yuhang District and health promotion soft science research and such social public welfare projects. Each year, the group donates to the China Charity and it usually voluntarily donates to the socially disadvantaged group. Chairman SHEN Guojian individually and Pele Group had won the title of “Charitable Donation Charity Award”, “Public Welfare Enterprises Contribution Award”, ”Special Caring Award” and such titles of honor.
In November 2007, in the Great Hall of People in Beijing, SHEN Guojian, chairman of Pele Group, together with the principals from state-owned enterprises, private enterprises and transnational corporations totaling 50, such as LENOVO Group, Intel, IBM, Yili Group, Neptune Group, obtained the title of “China’s Outstanding Enterprise Citizens” jointly awarded by Corporate Citizenship Committee of China Association of Social Workers and CCTV. For the first time, Pele Group stood in front of the national people as the image of outstanding enterprise citizen. Chairman SHEN said in the award ceremony, “It’s out must-do to make contribution to society, as an enterprise with net assets of 1 million belongs to our own; an enterprise with net assets of 10 million belongs to the staff and an enterprise with net assets of 100 million belongs to the society.”
What does social responsibility mean? Social responsibility is the responsibility for the society, family and individuals, as well as for everything, combined with universal love and harmony.
While developing high-quality real estates and relevant industries and promoting the city construction, Pele is also actively engaged in social public welfare and social repayment. In the past decade, it has invested accumulatively over RMB 60 million Yuan in public welfare for non-profit charity, education support, social culture, public services and infrastructure improvements, including about RMB 10 million Yuan to support social infrastructure construction projects like rebuilding of bridges in danger; 10 million to develop the China Bamboo City of Hangzhou in Baizhang Town, which is deemed the key popular project leading undeveloped areas and peasants to get rid of poverty; undertaking the construction the teachers and students apartments and dining hall and supply structures for the state-level key vocational high school—Linpin Vocational High School and the provincial first-rated kindergarten-Guotai kindergarten and such key educational engineering, making great contributions to the development of local educational career promotion; assuming part of the expenses of the policy-oriented rural housing insurance and insurance expenses of all poor households and low-income families in Yuhang District; undertaking to establish the “Education Assistance Foundation for Impoverished College Students” in Suide County of Shaanxi province; taking on to support the Eighth National Disabled Games, city landscape engineering in Yuhang District and health promotion soft science research and such social public welfare projects. Each year, the group donates to the China Charity and it usually voluntarily donates to the socially disadvantaged group. Chairman SHEN Guojian individually and Pele Group had won the title of “Charitable Donation Charity Award”, “Public Welfare Enterprises Contribution Award”, ”Special Caring Award” and such titles of honor.
In November 2007, in the Great Hall of People in Beijing, SHEN Guojian, chairman of Pele Group, together with the principals from state-owned enterprises, private enterprises and transnational corporations totaling 50, such as LENOVO Group, Intel, IBM, Yili Group, Neptune Group, obtained the title of “China’s Outstanding Enterprise Citizens” jointly awarded by Corporate Citizenship Committee of China Association of Social Workers and CCTV. For the first time, Pele Group stood in front of the national people as the image of outstanding enterprise citizen. Chairman SHEN said in the award ceremony, “It’s out must-do to make contribution to society, as an enterprise with net assets of 1 million belongs to our own; an enterprise with net assets of 10 million belongs to the staff and an enterprise with net assets of 100 million belongs to the society.”